In today’s society where we struggle to encourage positive images for children, J.C. Penney chose to distribute a controversial t-shirt creating a frenzy and frankly horrible message for both boys and girls!
The “I’m too pretty to do homework so my brother has to do it for me” t-shirt is made by a company called Self-Esteem (you’re kidding, right!). Priced at $9.99 and marketed to girls, ages 7-16, this manufacturer got this one completely WRONG! The caption next to the photo reads: “Who has time for homework when there’s a new Justin Bieber album out? She’ll love this tee that’s just as cute and sassy as she is.” Is your mouth on the floor like mine? WOW!
Although I can appreciate the direction the manufacturer attempted to go in with it’s “self-esteem” tees, this is just another poor example of society promoting the physical appearance of a girl over her intellect. What message are we sending here? Girls focus on their looks, while boys focus on the books? I beg to differ! Why can’t girls be smart first, then cute? Why does the clothing industry feel there is a need for girls to advertise their looks over their intelligence?
As a mother of two girls, I constantly remind them that it is far more important to be intelligent than attractive. Yes, they are beautiful little ladies. But frankly, none of us have anything to do with the genetics we were born into. We do, however, have a responsiblity to feed our brains, get an education, and do our best to excel in life. There are enough gender stereotypes to last us for a lifetime, we certainly don’t need any more.
This very issue is the reason Shootie Girl™ prides ourselves on creating tees that focus only on POSITIVE MESSAGES of women and girls!
Fortunately, more than 1,600 parents agreed that this tee was an EPIC FAIL and J.C.Penney removed it from its stores, issuing an apology stating, “J.C. Penney is committed to being America’s destination for great style and great value for the whole family. We agree that the ‘Too pretty’ t-shirt does not deliver an appropriate message, and we have immediately discontinued its sale. Our merchandise is intended to appeal to a broad customer base, not to offend them. We would like to apologize to our customers and are taking action to ensure that we continue to uphold the integrity of our merchandise that they have come to expect.”
J.C.Penney, please pay more attention next time to the messages you’re feeding our kids BEFORE you put merchandise in your stores!